SinoXivUnderstanding Agricultural Producers’ Water Conservation Behavior Through Extended Theory of Planned Behavior
Abstract
In the face of increasing water stress in agricultural production, understanding farmers’ decision process regarding water conservation has become increasingly critical. There is a lack of evidence regarding water conservation behaviors of farmers in Türkiye. Consequently, this study focuses on Konya which there a highly vulnerable agricultural center. Data was collected via survey. The research aims to explain water conservation behaviors of farmers by utilizing the Extended TPB framework by incorporating personal norms to the model. Partial Least Squares Structural Equation Modeling (PLS-SEM) is employed to quantitatively analyze. Accordingly, it was concluded that personal norms have a direct effect.
Citation Information
@article{ayenedrnelgl2026,
title={Understanding Agricultural Producers’ Water Conservation Behavior Through Extended Theory of Planned Behavior},
author={Ayşen EDİRNELİGİL and Hasan Gökhan Doğan and Ali GANİYUSUFOĞLU and Zeki BAYRAMOĞLU and Serhan CANDEMİR and Emel MİRZA},
journal={Research Square},
year={2026},
doi={https://doi.org/10.21203/rs.3.rs-9434855/v1}
}
