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Research Article posted

Marketer Creative Innovation and Consumer Purchase Intention: Mediating Market Orientation – Empirical Evidence from SMEs in the Tourism Sector

Rahma Wahdiniwaty, Deri Firmansyah

Exploration of factors driving consumer purchase intention growth in marketing practices is attracting increasing attention and continues to develop in recent studies. However, there is still a gap in...

Research Square 2026-04-23 rs-9497870
Purchase Intention Creative Innovation Market Orientation Marketing Practices SMEs in Geopark Tourism Areas Local Wisdom Products
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