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Article under-review

Human–AI Co-Creation in Cultural Packaging Design: A Strategy Framework for Enhancing Customer Experience

HANG WANG, HASSAN ALLI, Nurhanisah Mohd Hawari

This study introduces a Human–AI Co-Creation Design (HACD) Framework aimed at enhancing customer experience in the packaging design of traditional cultural products. Although artificial intelligence (...

Scientific Reports 2026-04-21 rs-9002708
AI–Human Co-creation Cultural semiotics Customer Experience Design aesthetics Emotional resonance Packaging design Traditional cultural products
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