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Open Access Academic Papers from Research Square

2 results found
Research Article posted

Marketer Creative Innovation and Consumer Purchase Intention: Mediating Market Orientation – Empirical Evidence from SMEs in the Tourism Sector

Rahma Wahdiniwaty, Deri Firmansyah

Exploration of factors driving consumer purchase intention growth in marketing practices is attracting increasing attention and continues to develop in recent studies. However, there is still a gap in...

Research Square 2026-04-23 rs-9497870
Purchase Intention Creative Innovation Market Orientation Marketing Practices SMEs in Geopark Tourism Areas Local Wisdom Products
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Research Article posted

Academics at the Helm: Academic Founder CEOs and R&D Investment in Chinese Growth-Oriented SMEs

Ethan Xin Liu, Guo-qing Wang, Chen-ying Yan

This study examines whether academic founder CEOs increase R&D investment in growth-oriented SMEs and under what conditions this effect is more likely to emerge. Integrating upper echelons theory with...

Research Square 2026-04-23 rs-9254073
Academic founder CEOs R&D investment SMEs social identity theory
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