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Article under-review

From Arena to Avatar: A BERTopic Analysis of NBA Fan Engagement through Virtual Reality on Reddit

Yibo Yang, Honglin Gao, Gaoxi Xiao, Shahrul Nazmi Sannusi, Ammar Redza Ahmad Rizal

As virtual reality technologies become integrated into sports broadcasting, they are reshaping how fans engage with live events. This study uses BERTopic, an unsupervised deep learning topic modeling ...

Scientific Reports 2026-04-20 rs-7901439
NBA virtual reality fan engagement BERTopic text mining topic modeling
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